Walk a mile in your customers’ shoes, and you’ll better understand their journey.

“Standards are not established by your proclamations, they are established by your routines.” T Jay Taylor Quite recently, I was part of a very absorbing training session. We were required to make a list of professional standards and personal values we wanted to be associated with. It seems a pretty simple ask….I mean, I live…
We have reserved a special seat for you, with a lovely discount for a limited time only.Grab this opportunity now, whilst the offer lasts.Save a seat at the Annual CXP Ghana Conference. Purchase a ticket now.
Tune In to Masterclass with Yaw Anim Barnafo and Esther Dokuwaa Ofosuhene, CCXP, as we discuss ‘Customer Experience as a discipline, the role of the CX Professional’ Wednesday 7th September 13:30 GMT
Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…
It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…