Walk a mile in your customers’ shoes, and you’ll better understand their journey.
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Profile – Evelyn Acquah Idemudia
Evelyn is Chief Customer Officer of Absa Bank Ghana limited. Prior to this role, she was Head of Customer Segments and Affluent Banking at Absa Bank Ghana, responsible for the development and ownership of Customer Value Propositions for the Affluent segment. She has over 20 years’ experience in Banking and Finance with core expertise in…
- Blog Posts | CX Zone | cxpghana | cxtips | Learn
CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.
Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…
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- Blog Posts | cxpghana | Learn | News
Leading the Experience Revolution: A New Year Message from the President
Dear Members, Partners, and Fellow CX Professionals, Welcome to 2026. We closed the past year with a sense of immense pride. 2025 was a year of visibility and impact, where we proved that Experience Excellence is no longer a “nice-to-have”, it is a strategic imperative for the survival of any organization. Because of your dedication,…
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Meet our Special Guest Speaker: Dr. Mrs. Irene Stella Agyenim-Boateng
Dr Mrs Irene Stella Agyenim-Boateng (widely known as STELLA) is a C-Suite Human Resource Executive. She is a product of the University of Cape Coast where she obtained a Bachelor of Arts (Hon) Degree and a Diploma in Education, concurrently. She also holds a Post Graduate Certificate and a Post-Graduate Diploma in Public Administration from…
6 key areas to consider in Digital CX excellence
Digital CX excellence, from a customer perspective, is directly linked to the extent to which companies excel in six key areas: 1. Channel Flexibility •Ability to seamlessly switch between multiple channels without losing the context•Consistency of information across all channels•Ability to save and display a customer’s history 2. Reachability •Awareness•Existence and reliability of preferred channels…
