Walk a mile in your customers’ shoes, and you’ll better understand their journey.
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I lost a Breast due to a bad Patient Experience
A simple question of “when was your last Menstrual Cycle ” led to a Mastectomy. Simple as that…wait a minute. Is it that simple a story? I am Ahimaa, (pronounced a:hi:maa). A 48-year-old female breast cancer survivor with one breast due to bad patient experience. Here is my story…. I have MRKH syndrome, meaning I…
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The African Union, and the customer experience industry.
The African Union is an organization that embodies the spirit of unity and collaboration in Africa. Its creation was a significant milestone in the history of the continent, as it represents a shared vision of a brighter future for all Africans. The African Union’s objectives are to accelerate economic, social, and political integration among African…
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What Airbnb Did Right!
In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…
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Marketing with Customer Experience
And while yes, “the future of marketing” is something we should all be thinking about, there are many marketing practices “from the past” that are still vital to delivering exceptional customer experience. Esther Ofosuhene (TheQueenofCX) What is customer experience marketing Companies who put the customer at the center of their marketing strategy and focus on…