John is a multidisciplinary designer and creative entrepreneur whose journey in design began in 2007. What started with graphic design and visual storytelling has, over the years, evolved into a broader practice that spans branding, product design, and customer experience.

He has a background in both business and design, having studied Business at St. Augustine’s College and later earning a Bachelor’s degree in Publishing Studies from Kwame Nkrumah University of Science and Technology, where he majored in Design and Illustration. This combination has shaped his approach to work, allowing him to think not just as a designer, but as someone who understands how ideas connect to business, production, and real-world impact.

Today, his work sits at the intersection of ideas and real-world application. He currently works as a Furniture Designer at Latex Foam Rubber Products Ltd, where he focuses on developing practical, user-centered furniture solutions that people interact with every day.

He is also the Founder and Creative Director of BrandCraft Global, helping businesses build brands that are not only visually strong, but meaningful and relevant. In addition, through HomeCraft, he explores bespoke furniture and home décor, bringing together creativity, craftsmanship, and functionality.

Beyond his professional work, John is actively involved in shaping conversations and communities. He contributes to advancing customer experience practices through Customer Experience Professionals Ghana, and is also a member of the Ghana Skate Commission, supporting the growth of skate sports in Ghana.

At the core of everything he does is a simple idea.

Design is not just about how things look, but how they work, how they feel, and how people experience them.