Shifting Strategies in Banking: The CX Implications for Customers and Businesses
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Shifting Strategies in Banking: The CX Implications for Customers and Businesses

As Treasury Bill (T-bill) rates decline, banks in Ghana are rethinking their investment strategies. With reduced returns on T-bills, they are shifting focus toward more lucrative avenues—primarily increased lending to the private sector. While this presents significant opportunities for both banks and borrowers, it also introduces challenges that could impact customer experience (CX) in profound…

Celebrating Esther Dokuwaa Ofosuhene: The Queen of CX
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Celebrating Esther Dokuwaa Ofosuhene: The Queen of CX

Celebrating Esther Dokuwaa Ofosuhene: The Queen of CX If there’s anyone who deserves a grand celebration today, it’s Esther Dokuwaa Ofosuhene—popularly known as the Queen of CX in Ghana. She’s not just the President of Customer Experience Professionals Ghana (CXP Ghana) but also the first certified CX professional in the country. And if you’ve ever…

Will you get a Pearl or a Pebble? – The Service in Customer Experience
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Will you get a Pearl or a Pebble? – The Service in Customer Experience

“Is a single bad apple enough to spoil the entire bunch?“That question echoed in my mind as I pulled out of the sleek parking lot of Oasis Bank on Osu Oxford Street.It was January 2, 2024, and I was determined to start the year by taking charge of my finances. There was a bustling sound…

Bad Behaviour Unjustified! (A twist to Employee Experience)
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Bad Behaviour Unjustified! (A twist to Employee Experience)

In one of my recent conversations with a friend, she opened up about a challenge she faced as a department head. It revolved around a team member who had been exhibiting concerning behaviour for some time. Despite her efforts to engage the staff in a meeting, they showed up late without any sense of remorse….

The Chocolate or the Pillar
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The Chocolate or the Pillar

Drawing from a mentorship session with Amanda Akushie and Yvonne Quashie, a relatable scene unfolds: A woman arrives at the office with her lively toddler in tow, injecting a dose of energy into the environment. The toddler’s enthusiastic requests for freedom echo through the halls, catching the attention of the branch manager, who emerges with…