CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.
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CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.

ByCXP Ghana

Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…

What Airbnb Did Right!
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What Airbnb Did Right!

ByYvonne Quashie

In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…

Making the dream a Reality
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Making the dream a Reality

ByYvonne Quashie

Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…

The African Union, and the customer experience industry.
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The African Union, and the customer experience industry.

ByCXP Ghana

The African Union is an organization that embodies the spirit of unity and collaboration in Africa. Its creation was a significant milestone in the history of the continent, as it represents a shared vision of a brighter future for all Africans. The African Union’s objectives are to accelerate economic, social, and political integration among African…

Webinar: Building a Strong Customer Experience Culture with No-Code.
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Webinar: Building a Strong Customer Experience Culture with No-Code.

ByCXP Ghana

As CX practitioners, we are all aware that in today’s ever-changing business landscape, providing a superior customer experience has become a top priority. We at CXP Ghana along with our partners xAfrica and Creatio CRM understand the challenges businesses face and to help you stay ahead of the curve, we would like to invite you…

African motherhood, the beginning of African hospitality
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African motherhood, the beginning of African hospitality

ByCXP Ghana

African hospitality is deeply rooted in the traditions of motherhood and the values of community and togetherness. In many African cultures, motherhood is seen as a sacred and revered role, and the act of welcoming guests into one’s home is a reflection of that honor. From an early age, African mothers instill in their children…

CX Spotlight: Benjamin Akuffo
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CX Spotlight: Benjamin Akuffo

ByCXP Ghana

Part 2 of this edition’s CX Spotlight focuses on another CX Hero; Benjamin Akuffo, (MD, MultiThread ICT Solutions Limited): Meet Benjamin, a true CX enabler, with a wealth of experience in IT management spanning over 23 years. He is deeply passionate about driving Business Process Optimization, Digital Transformation, Business Intelligence, Cyber Security, and Business Continuity…