The Chocolate or the Pillar
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The Chocolate or the Pillar

Drawing from a mentorship session with Amanda Akushie and Yvonne Quashie, a relatable scene unfolds: A woman arrives at the office with her lively toddler in tow, injecting a dose of energy into the environment. The toddler’s enthusiastic requests for freedom echo through the halls, catching the attention of the branch manager, who emerges with…

The hard truth about Influencer Marketing
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The hard truth about Influencer Marketing

It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…

CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.
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CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.

Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…

What Airbnb Did Right!
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What Airbnb Did Right!

In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…

Making the dream a Reality
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Making the dream a Reality

Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…

Webinar: Building a Strong Customer Experience Culture with No-Code.
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Webinar: Building a Strong Customer Experience Culture with No-Code.

As CX practitioners, we are all aware that in today’s ever-changing business landscape, providing a superior customer experience has become a top priority. We at CXP Ghana along with our partners xAfrica and Creatio CRM understand the challenges businesses face and to help you stay ahead of the curve, we would like to invite you…

International Workers’ Day: What It Means and Its Significance.
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International Workers’ Day: What It Means and Its Significance.

International Worker’s Day or May Day as it is popularly known is a holiday that has been in existence for over a decade. Celebrated in most countries, May Day has had many different meanings over the years and is celebrated differently in different cultures around the world. Its most common reason for observance is the…