Meet our panelist: the elegant Angela Mensah-Poku, director for commercial operations and digital transformation, Vodafone Ghana.

It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…

The customer experience architecture connects all aspects of the customers’ experience with the business and the organization. It maps the fluidity of customers’ needs and expectations, highlights major opportunities to have business impact and translates these into clear organizational capabilities. Service providers are continually reshaping their offering in response to changing customer needs and demands….