Meet our host for the 2nd Annual CXP Ghana Conference, the proficient George Sappor 🤵🏿♂️




It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…
They say ‘travel and see,’ and boy, did I plunge headfirst into that mantra when the opportunity arose to train a group of professionals abroad! Get ready for a wild ride as I unveil a story that will have you on the edge of your seat. Let’s kick off by clarifying that this isn’t your…
New to Customer Experience or Need a Refresher? The CX Fundamental course will introduce you to the basic concepts of Customer Experience and help you understand how they fit together for your organization. From strategy to developing insights and demonstrating results, this course will help you launch CX for you or your organization. You will…
The cancellation of the E-Levy is more than just a financial policy shift—it’s a customer experience transformation. Let’s examine the impact through the CX lens: 🔍 Customer Effort: With no extra charges, customers will find it easier and more cost-effective to use digital payment channels instead of resorting to cash transactions. 🔍 Emotional Experience: The…
As the clock struck 6 AM, I, Naa Dedei Sama, walked into the bustling airport with unwavering confidence. A subtle smile played on my lips as the thrill of fulfilment coursed through my veins. I was on the brink of receiving my hard-earned PhD after years of dedication and hard work. However, this day held more than just academic success; crucial job interviews were also on the horizon, and my quest for early tickets had left me sleep-deprived.