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“Intentional we choose to be, With fresh eyes we truly see. A step forward with a heartfelt smile, To make the world a better mile.” The idea of customer experience may seem complicated, but it’s really about creating a business that’s easy and enjoyable to deal with at any time. We all want to feel…
In the world of CX, there are countless unsung heroes making remarkable strides. In part 1 of this edition, we shine a spotlight on Chidinma O. Braye – Yankee (Group Head – Corporate Comm. Service Quality & E-Business, OmniBSIC Bank). We had the pleasure of getting to know her a little better, and her stories…
And while yes, “the future of marketing” is something we should all be thinking about, there are many marketing practices “from the past” that are still vital to delivering exceptional customer experience. Esther Ofosuhene (TheQueenofCX) What is customer experience marketing Companies who put the customer at the center of their marketing strategy and focus on…
IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, the business is able to…