Meet our panelist: the man with the infectious smile, Caleb Kofie, Executive Director – Service Excellence Foundation.


IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, the business is able to…
It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…
I am Ahimaa, (pronounced a:hi:maa). I am physically challenged; I sometimes walk with the assistance of a prop due to a polio infection in my early childhood. I am a 45-year-old female network engineer in the Telecom industry, my office is within the business district of Accra. I love dancing to great music in my…
I enjoy sharing my thoughts with you. I am sure you can tell I write from the heart and some of these thoughts are often inspired by my personal experiences. That said, let’s discuss the topic for today. This week I had an encounter with the CEO of a thriving business. Her business growth was…
Tune In to Masterclass with Yaw Anim Barnafo and Esther Dokuwaa Ofosuhene, CCXP, as we discuss ‘Customer Experience as a discipline, the role of the CX Professional’ Wednesday 7th September 13:30 GMT
With Love, CX Zone Team! Guess who is back? We are revving up for another year of delivering great CX contentwith the first edition of the CX Zone newsletter for 2024! A massive thank you to all of you who continue to engage with our content. Yourfeedback fuels our passion, and this year, we want…