Meet our panelist: Kofi Frimpong, VP Enterprise Solutions & Strategy, Medallia USA




It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…
Meet Yvonne, a certified Customer Experience Specialist (CXS) with over 14 years of dedicated service, leaving an indelible mark on Ghana’s customer experience landscape. Yvonne’s expertise spans customer experience, service excellence, and branch operations, grounded in data-driven strategies that reshape the customer journey.
Have you ever been blown away by how fast a task was completed? Well, the answer may be AI.
A little over a decade ago, on a fine Sunday morning, my love for two things was concluded; love professed to a lovely, beautiful, and sweet young lady, whom I affectionately call Jem, and the second…one of the tastiest and well served “waakyes” on this part of the globe. Let me elucidate further, it was…
They say ‘travel and see,’ and boy, did I plunge headfirst into that mantra when the opportunity arose to train a group of professionals abroad! Get ready for a wild ride as I unveil a story that will have you on the edge of your seat. Let’s kick off by clarifying that this isn’t your…