Walk a mile in your customers’ shoes, and you’ll better understand their journey.

A little over a decade ago, on a fine Sunday morning, my love for two things was concluded; love professed to a lovely, beautiful, and sweet young lady, whom I affectionately call Jem, and the second…one of the tastiest and well served “waakyes” on this part of the globe. Let me elucidate further, it was…
A simple question of “when was your last Menstrual Cycle ” led to a Mastectomy. Simple as that…wait a minute. Is it that simple a story? I am Ahimaa, (pronounced a:hi:maa). A 48-year-old female breast cancer survivor with one breast due to bad patient experience. Here is my story…. I have MRKH syndrome, meaning I…
On the 29th of April 2023, our very own Amin Ayarnah was part of the first and historic cohort to attain CIMG Chartered Marketer Status at Labadi Beach Hotel. This conferment came after he recently attained Chartered Marketer status with the CIM | The Chartered Institute of Marketing, UK. Here’s what he had to say…
In the world of CX, there are countless unsung heroes making remarkable strides. In part 1 of this edition, we shine a spotlight on Mr. Gideon Ataraire. We had the pleasure of getting to know him better, and his story may just inspire you to continue making a difference in your own way.
Part 2 of this edition’s CX Spotlight focuses on another CX Hero; Benjamin Akuffo, (MD, MultiThread ICT Solutions Limited): Meet Benjamin, a true CX enabler, with a wealth of experience in IT management spanning over 23 years. He is deeply passionate about driving Business Process Optimization, Digital Transformation, Business Intelligence, Cyber Security, and Business Continuity…