Imagine making a local call for assistance and almost instantly being ushered into an Indian landscape. Virtually being forced to converse about your banking issues with someone thousands of miles away, who mispronounces your name, mumbles his own and interrogates you as one ‘guilty until proven innocent’. Worse is that after shocking you and quickly…
Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…
IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, the business is able to…
In the world of CX, there are countless unsung heroes making remarkable strides. In part 1 of this edition, we shine a spotlight on Chidinma O. Braye – Yankee (Group Head – Corporate Comm. Service Quality & E-Business, OmniBSIC Bank). We had the pleasure of getting to know her a little better, and her stories…
In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…
Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…
“Intentional we choose to be, With fresh eyes we truly see. A step forward with a heartfelt smile, To make the world a better mile.” The idea of customer experience may seem complicated, but it’s really about creating a business that’s easy and enjoyable to deal with at any time. We all want to feel…
The African Union is an organization that embodies the spirit of unity and collaboration in Africa. Its creation was a significant milestone in the history of the continent, as it represents a shared vision of a brighter future for all Africans. The African Union’s objectives are to accelerate economic, social, and political integration among African…
On the 29th of April 2023, our very own Amin Ayarnah was part of the first and historic cohort to attain CIMG Chartered Marketer Status at Labadi Beach Hotel. This conferment came after he recently attained Chartered Marketer status with the CIM | The Chartered Institute of Marketing, UK. Here’s what he had to say…
As CX practitioners, we are all aware that in today’s ever-changing business landscape, providing a superior customer experience has become a top priority. We at CXP Ghana along with our partners xAfrica and Creatio CRM understand the challenges businesses face and to help you stay ahead of the curve, we would like to invite you…