In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…
Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…
“Intentional we choose to be, With fresh eyes we truly see. A step forward with a heartfelt smile, To make the world a better mile.” The idea of customer experience may seem complicated, but it’s really about creating a business that’s easy and enjoyable to deal with at any time. We all want to feel…
The African Union is an organization that embodies the spirit of unity and collaboration in Africa. Its creation was a significant milestone in the history of the continent, as it represents a shared vision of a brighter future for all Africans. The African Union’s objectives are to accelerate economic, social, and political integration among African…
On the 29th of April 2023, our very own Amin Ayarnah was part of the first and historic cohort to attain CIMG Chartered Marketer Status at Labadi Beach Hotel. This conferment came after he recently attained Chartered Marketer status with the CIM | The Chartered Institute of Marketing, UK. Here’s what he had to say…
As CX practitioners, we are all aware that in today’s ever-changing business landscape, providing a superior customer experience has become a top priority. We at CXP Ghana along with our partners xAfrica and Creatio CRM understand the challenges businesses face and to help you stay ahead of the curve, we would like to invite you…
African hospitality is deeply rooted in the traditions of motherhood and the values of community and togetherness. In many African cultures, motherhood is seen as a sacred and revered role, and the act of welcoming guests into one’s home is a reflection of that honor. From an early age, African mothers instill in their children…
International Worker’s Day or May Day as it is popularly known is a holiday that has been in existence for over a decade. Celebrated in most countries, May Day has had many different meanings over the years and is celebrated differently in different cultures around the world. Its most common reason for observance is the…
Part 2 of this edition’s CX Spotlight focuses on another CX Hero; Benjamin Akuffo, (MD, MultiThread ICT Solutions Limited): Meet Benjamin, a true CX enabler, with a wealth of experience in IT management spanning over 23 years. He is deeply passionate about driving Business Process Optimization, Digital Transformation, Business Intelligence, Cyber Security, and Business Continuity…
On this episode of CX Spotlight, we talked with Evelyn Acquah; Chief Customer Officer of ABSA Bank Ghana.