The customer experience architecture connects all aspects of the customers’ experience with the business and the organization. It maps the fluidity of customers’ needs and expectations, highlights major opportunities to have business impact and translates these into clear organizational capabilities. Service providers are continually reshaping their offering in response to changing customer needs and demands….
Digital CX excellence, from a customer perspective, is directly linked to the extent to which companies excel in six key areas: 1. Channel Flexibility •Ability to seamlessly switch between multiple channels without losing the context•Consistency of information across all channels•Ability to save and display a customer’s history 2. Reachability •Awareness•Existence and reliability of preferred channels…
I enjoy sharing my thoughts with you. I am sure you can tell I write from the heart and some of these thoughts are often inspired by my personal experiences. That said, let’s discuss the topic for today. This week I had an encounter with the CEO of a thriving business. Her business growth was…
This will be a very short one, I promise. The world as we know it has evolved into an even faster paced one with no time to spare and the constant need for comfort. Drive-throughs have become my thing now. Why walk in, when you can drive through! On one of the overly busy Fridays,…
Anyone close to me, knows I’m a sucker for love. I am that sappy woman who ‘awwws’ and ‘ooohs’ at ALL the romantic scenes in a movie. Ask me to plan a romantic gesture for your loved one and I will jump off my sick bed. Who knows, I might have been a “Love Doctor”…
And while yes, “the future of marketing” is something we should all be thinking about, there are many marketing practices “from the past” that are still vital to delivering exceptional customer experience. Esther Ofosuhene (TheQueenofCX) What is customer experience marketing Companies who put the customer at the center of their marketing strategy and focus on…
‘One of the major issues plaguing human potential in the corporate world today is work-life balance. The term itself diminishes our ability to make the case that work can be a richly rewarding part of a person’s life and should in many ways be personal.’ Matthew Kelly In the jungle there’s a chaos of sounds…
Now more than ever, the search for quality never ceases, especially for brands that offer consistent services to their customers. Unlike a product which, at one point, is good to go to market, service can always be bettered. Just meeting users’ needs isn’t enough. Service or experience providers in light of attaining sustainable competitive advantage…
Walk a mile
in your customers’ shoes,
and you’ll better understand
their journey.
#cxpghana #cxtips #letstalkcx