Customer Experience Professionals Ghana
CX Zone Gh – Inside CXP Ghana April 2023 #1

Message From the Team !

Welcome to the first edition of our CX Newsletter! Get ready for the latest updates and exciting developments in customer experience and CXP Ghana.


We are grateful to our amazing contributors and sponsors who made this newsletter possible. This edition features fantastic articles and tips to guide you. Plus, exclusive events and opportunities for all CX professionals, new or seasoned. Join us on this exciting journey as we bring you the best insights and updates from the team at CXP Ghana.

The CX Revolution

How AI and CX are Working in Synergy

The emergence of Artificial Intelligence (AI) has created a lot of buzz in the field of Customer Experience (CX). At first, there were concerns about how AI could negatively impact CX. However, after exploring the potential of AI in CX, we’ve realized the amazing opportunities it brings.


One of the most significant advantages of AI in CX is the speed it brings to customer service. With AI-powered chatbots, businesses can respond to routine queries faster and more efficiently, freeing up time for human CX professionals to focus on more complex tasks. This leads to a better customer experience and improved satisfaction rates.

AI also can provide personalized experiences by analyzing customer data, enabling businesses to tailor their products and services to meet individual needs. This creates a more engaging and satisfying customer experience.


Another advantage of AI in CX is its ability to offer real-time language support, which is particularly useful for businesses operating in multiple languages or countries. ChatGPT is a perfect example of AI technology that can understand and respond to customer inquiries in real-time, providing accurate and relevant responses.

However, there are concerns that AI may lead to a loss of human touch in CX, leading to impersonal and less engaging customer interactions. To overcome this, businesses need to find the right balance between AI and human intervention, ensuring that AI is used to enhance CX, rather than replace it.


In conclusion, AI and CX are working in synergy to revolutionize the customer experience. By leveraging AI’s capabilities to enhance speed, offer personalization, and provide real-time language support, businesses can deliver exceptional CX. While AI must be used responsibly, the possibilities it brings to CX are exciting, and we are only just scratching the surface of what is possible.


Yvonne Quashie
Head of Customer Experience
UBA Ghana Ltd.

Read more blog posts ...

CX Spotlight

In the world of CX, there are countless unsung heroes making remarkable strides. In this edition, we shine a spotlight on two of these individuals, namely Evelyn Acquah (Chief Customer Officer, Absa Bank) and Benjamin Akuffo (MD, MultiThread ICT Solutions Limited).

#CXTip - Gamification

An interesting CX tip is to incorporate gamification into your customer experience strategy. By adding game-like elements, such as badges, rewards, and leader boards, you can create a fun and engaging experience that motivates customers to interact with your brand. This approach not only encourages customer loyalty but also provides valuable data insights into your customers’ behaviours and preferences.


Additionally, gamification can help you stand out from competitors and generate buzz and excitement around your brand. Just remember to keep the game mechanics simple and intuitive and ensure that the rewards are meaningful and relevant to your customers’ needs and interests.

Rave Review

‘I am thrilled with my mentorship! Joining CXP Ghana and being paired with Amanda has boosted my confidence and made the process effortless. Her exceptional insights have taught me how to identify and bridge CX gaps, optimize my LinkedIn profile, and use feedback to enhance the customer experience. I still have much to learn, but I know I am in the right place.

– Sidiki Suweiba Alare

Member Focus

Meet Martin Kwame Dogbe, a Corporate Business Executive leading the customer experience transformation agenda for a reputable insurance company. He is a registered member of CXP Ghana and has gained valuable skills through their mentorship program. Martin believes in the importance of both organizations and consumers in achieving an experience economy, where emotions play a crucial role in customers’ purchasing decisions. His personal mantra is “It still comes back to how I feel.”
You can connect with Martin on LinkedIn

News and Updates

CXP Ghana Corporate Hangout

The first corporate hangout of the year, themed ‘Using Customer Feedback for Business Growth’, was held on March 31st, 2023. This virtual event was hosted in partnership with Qualtrics XM and facilitated by Greg J. Chase, Head of XM Pros & XM Catalyst at the XM Institute.


Moderated by Harriette Yram Selormey, a member of the association, the session brought together members and invited guests for an engaging discussion on a structured approach to solicit and effectively utilize customer feedback to achieve continuous improvement and business growth. During the event, Phina Baidoo, another member, introduced participants to the CX word of the day. Stay tuned for the next edition scheduled for June.

Upcoming Training

Service into Experience

New to Customer Experience?
Our upcoming course is designed to familiarize you with the fundamental principles of Customer Experience and assist you in transitioning from customer service to customer experience.


By participating, you will acquire a comprehensive understanding of the relevant terminology, concepts, and skills essential to the CX profession.

Registration is currently open, and the initial training session for the first group is set to occur on Saturday, April 22nd, 2022.


To register, please click the link below.

Frequently Asked Questions (FAQs)

CXP Ghana Mentorship Programme

How do I join the programme?
– To join the programme, register as a paid member of the association.

How long does the programme run?

– Program runs for 3 months with Group and One-on-One sessions. Additional sessions available for the membership year.

When will I be assigned a mentor when I register?
– Mentor assigned within a week of joining, subject to availability.

What if I do not want a mentor?
– Opting out of the mentorship program is possible, but cooperation is encouraged

How do I become a mentor?
– To become a mentor, contact us at or +233 55 276 0129

if you have at least 5 years of active CX practice and proven expertise in training and guiding others.


International Women's Day

Corporate Hangout

Newsletter Team

If you are interested in becoming a part of the team,
Please reach out to us at
or call us on +233 55 276 0129.


Final words

Thanks for reading the CX Newsletter! Share your feedback with us for future topics. We value your input and strive to provide valuable content.

Regards, CX Zone Gh Team.

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