Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the …
IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, …
In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. …
Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel …
On the 29th of April 2023, our very own Amin Ayarnah was part of the first and historic cohort to attain CIMG Chartered Marketer Status at Labadi Beach Hotel. This conferment came after he recently attained Chartered Marketer status with the CIM | The Chartered Institute of Marketing, UK. Here’s …
African hospitality is deeply rooted in the traditions of motherhood and the values of community and togetherness. In many African cultures, motherhood is seen as a sacred and revered role, and the act of welcoming guests into one’s home is a reflection of that honor. From an early age, African …
On this episode of CX Spotlight, we talked with Evelyn Acquah; Chief Customer Officer of ABSA Bank Ghana.
Have you ever been blown away by how fast a task was completed? Well, the answer may be AI.
In this post, we emphasize on the importance of avoiding CX shortcuts and explain how good training can help you achieve this goal.
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