CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.
| | | |

CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.

ByCXP Ghana

Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…

How CX Works For Small Businesses
|

How CX Works For Small Businesses

ByJoelle Boakye-Boateng

IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, the business is able to…

What Airbnb Did Right!
| | |

What Airbnb Did Right!

ByYvonne Quashie

In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…

Making the dream a Reality
| | | |

Making the dream a Reality

ByYvonne Quashie

Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…