CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.
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CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.

ByCXP Ghana

Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…

How CX Works For Small Businesses
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How CX Works For Small Businesses

ByJoelle Boakye-Boateng

IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, the business is able to…

What Airbnb Did Right!
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What Airbnb Did Right!

ByYvonne Quashie

In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…

Making the dream a Reality
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Making the dream a Reality

ByYvonne Quashie

Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…

Webinar: Building a Strong Customer Experience Culture with No-Code.
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Webinar: Building a Strong Customer Experience Culture with No-Code.

ByCXP Ghana

As CX practitioners, we are all aware that in today’s ever-changing business landscape, providing a superior customer experience has become a top priority. We at CXP Ghana along with our partners xAfrica and Creatio CRM understand the challenges businesses face and to help you stay ahead of the curve, we would like to invite you…

CX Spotlight: Benjamin Akuffo
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CX Spotlight: Benjamin Akuffo

ByCXP Ghana

Part 2 of this edition’s CX Spotlight focuses on another CX Hero; Benjamin Akuffo, (MD, MultiThread ICT Solutions Limited): Meet Benjamin, a true CX enabler, with a wealth of experience in IT management spanning over 23 years. He is deeply passionate about driving Business Process Optimization, Digital Transformation, Business Intelligence, Cyber Security, and Business Continuity…