Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the …
IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, …
In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. …
Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel …
As CX practitioners, we are all aware that in today’s ever-changing business landscape, providing a superior customer experience has become a top priority. We at CXP Ghana along with our partners xAfrica and Creatio CRM understand the challenges businesses face and to help you stay ahead of the curve, we …
Part 2 of this edition’s CX Spotlight focuses on another CX Hero; Benjamin Akuffo, (MD, MultiThread ICT Solutions Limited): Meet Benjamin, a true CX enabler, with a wealth of experience in IT management spanning over 23 years. He is deeply passionate about driving Business Process Optimization, Digital Transformation, Business Intelligence, …
On this episode of CX Spotlight, we talked with Evelyn Acquah; Chief Customer Officer of ABSA Bank Ghana.
Have you ever been blown away by how fast a task was completed? Well, the answer may be AI.
Understand the role emotions and empathy play in the customer’s overall experience of your service or business.
