CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.
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CX as a Strategic Differentiator – Avoid the expression “I can’t do anything about it”, when serving customers.

ByCXP Ghana

Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…

What Airbnb Did Right!
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What Airbnb Did Right!

ByYvonne Quashie

In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…

Making the dream a Reality
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Making the dream a Reality

ByYvonne Quashie

Understanding the impact of Communication and Storytelling in your CX strategy I tend to fully agree with George Bernard Shaw, Nobel Prize-winning playwright, who said, “The single biggest problem in communication is the illusion that it has taken place.” You see, as CX practitioners, we all, including this writer, feel we have communicated anytime we…

The African Union, and the customer experience industry.
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The African Union, and the customer experience industry.

ByCXP Ghana

The African Union is an organization that embodies the spirit of unity and collaboration in Africa. Its creation was a significant milestone in the history of the continent, as it represents a shared vision of a brighter future for all Africans. The African Union’s objectives are to accelerate economic, social, and political integration among African…

Congratulations Amin Ayarnah on attaining Chartered Marketer Status!!
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Congratulations Amin Ayarnah on attaining Chartered Marketer Status!!

ByCXP Ghana

On the 29th of April 2023, our very own Amin Ayarnah was part of the first and historic cohort to attain CIMG Chartered Marketer Status at Labadi Beach Hotel. This conferment came after he recently attained Chartered Marketer status with the CIM | The Chartered Institute of Marketing, UK. Here’s what he had to say…

Webinar: Building a Strong Customer Experience Culture with No-Code.
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Webinar: Building a Strong Customer Experience Culture with No-Code.

ByCXP Ghana

As CX practitioners, we are all aware that in today’s ever-changing business landscape, providing a superior customer experience has become a top priority. We at CXP Ghana along with our partners xAfrica and Creatio CRM understand the challenges businesses face and to help you stay ahead of the curve, we would like to invite you…

International Workers’ Day: What It Means and Its Significance.
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International Workers’ Day: What It Means and Its Significance.

ByCXP Ghana

International Worker’s Day or May Day as it is popularly known is a holiday that has been in existence for over a decade. Celebrated in most countries, May Day has had many different meanings over the years and is celebrated differently in different cultures around the world. Its most common reason for observance is the…