The hard truth about Influencer Marketing
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The hard truth about Influencer Marketing

It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…

Service Stardust – The Timeless Tale of Mrs. Catherine Ahenkora Osei

Service Stardust – The Timeless Tale of Mrs. Catherine Ahenkora Osei

Prelude Hello, everyone! Today’s story breaks away from the norm. It’s the inspiring journey of a remarkable woman who devoted her life to touching hearts and embodying the true spirit of service. I recently had the honor of hearing all about the journey of Mrs. Catherine Ahenkora Osei. Even though I never had the chance…

Service into Experience – Training
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Service into Experience – Training

New to Customer Experience? This course will introduce you to the basic concepts of Customer Experience and help you transition from Customer Service to Customer Experience. You will learn the terms, understand the concepts and gain exposure to the variety of skills needed to deliver great experiences. The focus points are: Course Training Objectives• Understand…

Flightmare: The PhD Graduation That Wasn’t…
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Flightmare: The PhD Graduation That Wasn’t…

As the clock struck 6 AM, I, Naa Dedei Sama, walked into the bustling airport with unwavering confidence. A subtle smile played on my lips as the thrill of fulfilment coursed through my veins. I was on the brink of receiving my hard-earned PhD after years of dedication and hard work. However, this day held more than just academic success; crucial job interviews were also on the horizon, and my quest for early tickets had left me sleep-deprived.

CX Zone Gh – Inside CXP Ghana Nov 2023 #3

CX Zone Gh – Inside CXP Ghana Nov 2023 #3

Message From the Team !Welcome to the third edition of our newsletter.This year has been an exciting one for us, brimming with insights and experiences.If you missed this year’s conference, do not worry; we’ll provide you with a glimpse of what transpired. In addition to our usual compelling content, this edition introduces new segments –…