Customer Experience Professionals Ghana
CX Fundamentals

CX Fundamentals


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New to Customer Experience or Need a Refresher?

The CX Fundamental course will introduce you to the basic concepts of Customer Experience and help you understand how they fit together for your organization. From strategy to developing insights and demonstrating results, this course will help you launch CX for you or your organization. You will learn the terms, understand the concepts and gain exposure to the variety of skills needed in this profession. The focus areas are:

  • CX Maturity Model
  • Persona Design
  • Journey Mapping
  • CX Measurements

Course Training Objectives
• Understand the concept of CX Maturity
• Understand how Persona and Journeys affects the organization and its goals
• Gain exposure to the variety of CX Measurements

Date: Saturday, 18th March 2023
Time: 9am to 3pm
Location: Virtual (zoom details will be shared via email)


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