And while yes, “the future of marketing” is something we should all be thinking about, there are many marketing practices “from the past” that are still vital to delivering exceptional customer experience. Esther Ofosuhene (TheQueenofCX) What is customer experience marketing Companies who put the customer at the center of their marketing strategy and focus on…
‘One of the major issues plaguing human potential in the corporate world today is work-life balance. The term itself diminishes our ability to make the case that work can be a richly rewarding part of a person’s life and should in many ways be personal.’ Matthew Kelly In the jungle there’s a chaos of sounds…
Now more than ever, the search for quality never ceases, especially for brands that offer consistent services to their customers. Unlike a product which, at one point, is good to go to market, service can always be bettered. Just meeting users’ needs isn’t enough. Service or experience providers in light of attaining sustainable competitive advantage…
Walk a mile
in your customers’ shoes,
and you’ll better understand
their journey.
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“Standards are not established by your proclamations, they are established by your routines.” T Jay Taylor Quite recently, I was part of a very absorbing training session. We were required to make a list of professional standards and personal values we wanted to be associated with. It seems a pretty simple ask….I mean, I live…
Contrary to popular belief, managing the Customer Experience of an organization is serious business. Different institutions will require varying strategies to achieve the same goal of customer satisfaction. You may also have a clear strategy to start with, but that will gradually metamorphose into a more customized one as you respond to the specific needs…