It is now commonplace to see organizations using influencers as part of a digital marketing strategy. Often the concept of influencer marketing has been construed as Celebrity marketing or Celebrity endorsement. While the lines are blurry on the distinction between the two in our part of the world, the focus of this post is to…
They say ‘travel and see,’ and boy, did I plunge headfirst into that mantra when the opportunity arose to train a group of professionals abroad! Get ready for a wild ride as I unveil a story that will have you on the edge of your seat. Let’s kick off by clarifying that this isn’t your…
As the clock struck 6 AM, I, Naa Dedei Sama, walked into the bustling airport with unwavering confidence. A subtle smile played on my lips as the thrill of fulfilment coursed through my veins. I was on the brink of receiving my hard-earned PhD after years of dedication and hard work. However, this day held more than just academic success; crucial job interviews were also on the horizon, and my quest for early tickets had left me sleep-deprived.
Meet Yvonne, a certified Customer Experience Specialist (CXS) with over 14 years of dedicated service, leaving an indelible mark on Ghana’s customer experience landscape. Yvonne’s expertise spans customer experience, service excellence, and branch operations, grounded in data-driven strategies that reshape the customer journey.
In the world of CX, there are countless unsung heroes making remarkable strides. In part 1 of this edition, we shine a spotlight on Mr. Gideon Ataraire. We had the pleasure of getting to know him better, and his story may just inspire you to continue making a difference in your own way.
Imagine making a local call for assistance and almost instantly being ushered into an Indian landscape. Virtually being forced to converse about your banking issues with someone thousands of miles away, who mispronounces your name, mumbles his own and interrogates you as one ‘guilty until proven innocent’. Worse is that after shocking you and quickly…
Customer experience is the foundation of any business. It can make or break a company’sreputation, revenue, and growth potential.With the rise of digital technology, customers have become more empowered than everbefore. They expect a seamless, personalized, and positive experience whenever they interactwith a business. In essence, no customer deserves the phrase “I can’t do anything…
IntroductionCX is an integral part of every business big or small, new, or existing. Why? Because there are very few businesses without competition, and the existence of competition means customers have options. This begs the question why must a customer choose a particular business? Well, the answer is quite simple, the business is able to…
In the world of CX, there are countless unsung heroes making remarkable strides. In part 1 of this edition, we shine a spotlight on Chidinma O. Braye – Yankee (Group Head – Corporate Comm. Service Quality & E-Business, OmniBSIC Bank). We had the pleasure of getting to know her a little better, and her stories…
In today’s competitive market, companies need to stand out to attract and retain customers. One way to do that is by providing an exceptional customer experience. Many businesses spend thousands of dollars on market research, customer surveys, and other methods to gather feedback from their customers without actually using them. However, some companies have found…