The President and Founder of Customer Experience Professional (CXP) Ghana, Esther Dokuwaa Ofosuhene has been confirmed as a Certified Customer Experience Professional (CCXPA). This makes her the first and only Certified Customer Experience Professional in Ghana currently
Contrary to popular belief, managing the Customer Experience of an organization is serious business. Different institutions will require varying strategies to achieve the same goal of customer satisfaction. You may also have a clear strategy to start with, but that will gradually metamorphose into a more customized one as you respond to the specific needs…
In today’s Age of the Customer, data and analytics have become table stakes in the ongoing effort to differentiate your service levels from those of your competitors. But data can still be a game changer if your organization fully understands where to collect it — and how to put it to work. See how you…
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Customer-experience leaders start with a differentiating purpose and focus on improving the most important customer journey first—whether it be opening a bank account, returning a pair of shoes, installing cable television, or even updating address and account information. Then they improve the steps that make up that journey. To manage expectations, they design supporting processes…