Thoughts on Customer Experience (CX) and Customer Centricity
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Thoughts on Customer Experience (CX) and Customer Centricity

Now more than ever, the search for quality never ceases, especially for brands that offer consistent services to their customers. Unlike a product which, at one point, is good to go to market, service can always be bettered. Just meeting users’ needs isn’t enough. Service or experience providers in light of attaining sustainable competitive advantage…