Author: Adinor Puplampu

As Treasury Bill (T-bill) rates decline, banks in Ghana are rethinking their investment strategies. With reduced returns on T-bills, they are shifting focus toward more lucrative avenues—primarily increased lending to the private sector. While this presents significant opportunities for both banks and borrowers, it also introduces challenges that could impact customer experience (CX) in profound…

Imagine making a local call for assistance and almost instantly being ushered into an Indian landscape. Virtually being forced to converse about your banking issues with someone thousands of miles away, who mispronounces your name, mumbles his own and interrogates you as one ‘guilty until proven innocent’. Worse is that after shocking you and quickly…