Customer Experience as a profession.
| |

Customer Experience as a profession.

Contrary to popular belief, managing the Customer Experience of an organization is serious business. Different institutions will require varying strategies to achieve the same goal of customer satisfaction. You may also have a clear strategy to start with, but that will gradually metamorphose into a more customized one as you respond to the specific needs…

Welcome to CXP Ghana

Welcome to CXP Ghana

Customer-experience leaders start with a differentiating purpose and focus on improving the most important customer journey first—whether it be opening a bank account, returning a pair of shoes, installing cable television, or even updating address and account information. Then they improve the steps that make up that journey. To manage expectations, they design supporting processes…